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Beauty Launches

MAC Cosmetics Launches in Sephora U.S. & Sephora at Kohl’s

Chappell Roan, Gabbriette and Quenlin Blackwell star in a new campaign to promote the launch.

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By: Rachel Klemovitch

Assistant Editor

MAC Cosmetics is set to launch at Sephora U.S. and Sephora at Kohl’s on March 2, marking a significant new chapter for the iconic artistry brand. 

Initially available in over 100 Sephora stores and online. MAC will also continue expanding nationwide throughout the year.

The launch will be brought to life through a new global campaign developed by MAC Global Creative Director Nicola Formichetti, starring Chappell Roan, Gabbriette and Quenlin Blackwell. 

MAC Global Creative Director Nicola Formichetti said, 

“We’ve long been known for bold makeup, but that’s only part of the story. This campaign reveals the full spectrum of who we are. At the center is Chappell Roan, stripped back from her theatrical signature, revealing a softer, magnetic presence that makes the contrast even more powerful. That shift from minimal to maximal is the essence of MAC. It reflects the complete range of looks you can create and the freedom of expression that defines us.”

The campaign highlights the versatility of the brand. 

Photo: Chappell Roan for M·A·C Cosmetics. Photographed by Richard Burbridge. Creative Direction by Nicola Formichetti. Makeup by Andrew Dahling.

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